Step Into Fall With Target’s A New Day Line

There is nothing more delightful than a Target run. Although the popcorn tends to be my favorite part, their clothing department is becoming a front runner. Not too long ago, I was only checking for collaborations with high-end brands such as 3.1 Phillip Lim or Missoni. But, Tar-zhay has made themselves a go to retailer with Who What Wear and the upcoming A.N.D. label.

The launch of A New Day, or A.N.D., has Target’s in-house team putting several larger brands to shame. This new line is brimming with neutral pieces that can go from work to the weekend.  And don’t worry A.N.D. has something for all, with sizes available from 2 to 26W and prices ranging from $8 to $50.

According to their website, the new label is, “For the millennial woman who is passionate about her style, this is a brand that delivers current fashion and reinvented classics, interpreted for real life. The brand is focused on quality and fit, making it versatile for any occasion.”  We will be able to test these claims on August 27 when the line debuts both in-store and online.

More pieces and brands are set to release over the next 18 months as Target discontinues the Mossimo and Merona labels.  Take a peek at the full lookbook below and get your pocket book ready.

1. Cropped Shine Jacket, $34.99

2.  Pleated Midi Skirt, $24.99

3.  Striped Shirtdress, $27.99

4.  Floral Peasant Blouse, $24.99

5.  Trench Coat with Hood, $44.99


6.  Foil Crepe Tee, $24.99


7.  Statement Sleeve, $24.99


8.  Floral Applique Any Day Shirt, $19.99


9.  Statement Sleeve, $24.99


10.  Menswear-Inspired Style, $19.99


11. Crepe Blouse, $19.99

12.  Poplin Shirt, $24.00


13.  Statement Sleeve, $24.99


14. Plaid Boyfriend Blazer, $34.99


15. Embroidered Military Jacket, $34.99


16. Plaid Top Coat, $39.99


17.  Pleated Midi Skirt, $24.99


No matter your budget or style, this collection offers classic pieces that any woman can add to her wardrobe.

Tell me: What piece are you planning to get?  Let me know in the comment section below.

Author: Charice

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